Blog
A Facebook page is not a website: what a trade actually needs online in 2026
Plenty of good trades run on a Facebook page and a van. Here is what the 10pm customer cannot find there and what a Smart Website gives them. ...more
trades automation
October 14, 2026
Checkatrade is £59 a month, then the leads. Here is what you are actually paying for
A plain comparison of what Checkatrade membership costs a trade all in, how shared leads work, and what a flat £199 system does differently. ...more
trades automation
October 14, 2026
How to photograph your work so it wins the next job
Five rules for job photos on a phone: before and after from the same spot, lights on, both orientations, one with you in it and before you leave. ...more
trades automation
October 14, 2026
Seven free fixes for your trade business this weekend
Seven ten minute jobs that cost nothing and change who gets the next call, from tapping your own phone number to replying to every review. ...more
trades automation
October 14, 2026
Send the quote from the van: why the first quote in gets read properly
The quote that lands first gets read. The ones after it get compared to it. A four line quote from your phone, and what to send when you cannot price it yet. ...more
trades automation
October 14, 2026
Locksmiths: locked out at 11pm, they ring until somebody answers
How callout locksmiths lose the 11pm job to the next number on the list, and how a text back in seconds holds it while you finish the door you are on. ...more
trades automation
October 14, 2026
Straight off Charlie's phone
Real messages from past clients.
Never Leave A Missed Call Hanging Again
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